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Social Media Marketing

It's no secret that social media is changing the way businesses all over the world now communicate with their current customers, as well as potential customers, and some of the top soccer tournaments are only now starting to realize the huge potential.

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Tournaments that do not have a social media marketing strategy run the risk of getting left behind as competing tournaments start to promote themselves ever more effectively on Facebook, Twitter, You Tube and even Linked In.

The trouble is, although these social media platforms are ostensibly free, it does require a certain amount of expertise - and a whole lot of time - to effectively launch and manage a social media campaign.

That is where Soccer-Tournament-Guide.com comes in. Through our subsidiary company, Gameday Social Media, we have developed a fully integrated, multi-platform social media marketing program that is specifically designed for the soccer tournament industry.

With years of tournament marketing expertise, combined with even more years involved in soccer, we can help you to engage your customers and prospects in ways that will allow you to build brand loyalty, learn more about your customers, and keep your event on their collective radar screens as they plan their future tournament trips.

We offer four different social media packages, which range in scope from just setting up your pages and feeds and letting you take it from there to running a full-fledged, multi-platform, social media campaign for you that engages your fans and followers throughout the entire year.

The packages we offer are as follows:


Rookie Package (Duration: One-Time)

This is a one-time introductory package designed to set the client up with a social media marketing strategy but essentially leaving the client to manage the plan once it's set up. Package includes:

  • Evaluation of current Social Media exposure
  • Set up a Facebook fan page, build tournament profile, create welcome page
  • Set up a Twitter account, build tournament profile, link to it from Facebook page (above)
  • Make sure Facebook and Twitter pages have consistent design elements for branding purposes
  • Submit (1) client provided tournament review
  • Connect Facebook and Twitter accounts to client's STG tournament "grid" page
  • Provide suggested Social Media Client Roadmap to Tournament Director
  • Charter Bonus: Free 3 month Featured Tournament advertising package on Soccer-Tournament-Guide.com (Value - $185)

Cost: $395


Starter Package (Duration: 4 Months)

This is the first of three levels of "do it for me" packages where the client is already set up (they either have to have done this themselves or they have to have previously purchased our Rookie package) and we commit to performing the basic ongoing maintenance. Essentially, we take the Social Media Client Roadmap provided in the Rookie Package and implement it for them.

  • 3-5 weekly Facebook updates, soccer tournament news, fun videos and links or general soccer news
  • 3-5 weekly Tweets consistent with Facebook updates
  • Ongoing effort to grow Social Media presence by inviting friends/followers
  • Submit three (3) client provided tournament reviews
  • Charter Bonus: Free Photo Gallery and 6 month Featured Tournament advertising package on Soccer-Tournament-Guide.com (Value - $325)

Cost: $145/mo. or $495


Our most popular program combines the Rookie Package and the Starter Package for $890. This gets you set up (properly) with Facebook and Twitter with us managing your page/feed for the time period between the opening of registration and your application deadline.


Allstar Package (Duration: 8 Months)

This is a more advanced "do it for me" package where we start to introduce LinkedIn, Forums and one or two other social media platforms. We commit more time to posting Tweets and Updates and build in a lead capture aspect to the Facebook fan page.

Includes everything in the Starter Package, plus:

  • Design and implement Tournament LinkedIn account and Group, connect to existing Facebook and Twitter accounts, and STG tournament grid page
  • 8-10 weekly Facebook tournament specific updates, soccer tournament news, or general soccer news
  • 8-10 weekly Tweets consistent with Facebook updates
  • Create a LinkedIn profile for Tournament Dierctor and a LinkedIn Group to invite Soccer coaches to join
  • up to three (3) weekly LinkedIn Updates consistent with Facebook and Twitter updates
  • Write and upload an article about the tournament, post to Soccer-Tournament-Guide.com and tweet/update through multiple social media Channels
  • Provide ongoing effort to grow Social Media presence by attracting friends/followers
  • Start threads about the tournament in various soccer forums (BigSoccer, TalkingSoccer.com)
  • Submit five (5) client provided tournament reviews
  • Charter Bonus: Free Photo Gallery and 9 month Featured Tournament advertising package on Soccer-Tournament-Guide.com (Value - $475)

Cost: $185/mo. or $1,245


MVP Package (Duration: Year-Round)

This is our top of the line, year-round "do it for me" package where we introduce You Tube, Google+ and other advanced social media platforms. We launch a You Tube channel for the tournament and post footage of the event (client provided). Comment/review said footage and commit yet more time to posting Tweets & Updates on the other platforms. We'll create a radio podcast on www.blogtalkradio.com and put a series of shows together about the tournament.

Includes everything in the Allstar Package, plus:

  • Design and implement a You Tube channel, build profile, link to Facebook page, Twitter account, Linked In group, grid page on STG
  • Upload one client provided video tournament related per month
  • 1-2 weekly You Tube comments about videos posted, post links to same on FB, Twitter, etc.
  • 10-12 weekly Facebook updates about the tournament, general soccer tournament news, or soccer news
  • 10-12 weekly Tweets about same
  • 3-5 weekly Linked-In Updates about same
  • We'll write a radio feature about the tournament, post to STG and tweet/update through multiple SM Channels
  • Start threads about the tournament in various soccer forums (Big Soccer etc.)
  • Submit seven (7) client provided tournament reviews
  • Charter Bonus: Free Photo Gallery and 12 month Featured Tournament advertising package on Soccer-Tournament-Guide.com (Value - $595)

Cost: $225/mo. or $2,245



For more information on the various Gameday Social Media soccer tournament marketing programs, or for combo packages with our sister sites, Soccer-New-England.com or Lacrosse-Tournament-Guide.com, please email us or give us a call at (508) 888-1502.



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