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Volkswagen Visiting Youth Tournaments
Car Company Partners with MLS
June 15, 2009
HERNDON, Va. Volkswagen hit the road today for its 19-city mobile marketing tour, which Volkswagen's product family at local youth soccer tournaments across the U.S.
Volkswagen, the official automotive partner of Major League Soccer, and MLS launched The Footballers' Clubhaus, which will also feature a host of games and activities for families. The Footballers' Clubhaus will run through November when the brand joins the MLS Cup championship in Seattle.
"Globally, Volkswagen has been a long-time supporter of soccer. In the U.S. we've been increasing our commitment to the sport and are delighted to expand our presence at a grass-roots level throughout local communities," said Tim Ellis, Vice President of Marketing for Volkswagen of America, Inc. "The youth soccer tour is testament to Volkswagen's strategy of engaging families and multicultural audiences with our brand in a fun, authentic way."
The tour aims to reach families of the more than 3.2 million participants currently registered in youth soccer nationwide. As part of the tour, Volkswagen will take its fleet of cars on the road to approximately 46 youth soccer tournaments over 74 days that will include several fun-filled ride-and-drive opportunities for consumers. Thirteen of these markets are part of the largest Hispanic Soccer Tournament, titled Futbolito, a four-on-four traveling tournament for amateur players.
Volkswagen's lineup of Routans, Jetta Sportwagens, Tiguans, Passat Wagons and CCs will prominently be showcased at the youth soccer events, with Volkswagen dealers on hand to answer questions and provide additional information on Volkswagen's product family.
As part of the events, families can participate in a host of fun and interactive activities including soccer-tennis, autograph sessions with MLS players and the chance to receive a $25 gift card incentive for test driving a VW at their favorite local dealership. Kids will even enjoy a day of "Carefree Maintenance" where they can get their shoes and shoelaces repaired in between soccer matches, courtesy of Volkswagen.
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