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Good Soccer Tournament PR Shouldn't Just be Prior to the Event

Most soccer tournament organizers recognize that quality public relations and good communication play a significant role in getting people to their event.

What many fail to realize, however, is the importance of maintaining that good PR once people actually get there.

Take the following for instance. The example below is courtesy of a Plainville woman who recently attended a tournament at a major university in Rhode Island and sent this piece of feedback to Soccer New England’s Soccer Tournament Guide (www.soccer-tournament-guide.com).

Along the way, she encountered poor directions, signage, organization and field quality.

Use this women’s plight might serve as an example of what NOT to do when running a tournament.

--There were no signs anywhere on campus to let people know a soccer tournament was even taking place at the university. There were no signs indicating the location of the fields. The only map we were given had field numbers on it but no reference points, no building names etc…

People who were traveling a long distance got lost in the university itself – just a terrible overall job by those in charge of public relations and field set up.

-- There were no signs to help with parking either.

--The fields were very poorly marked: there was only one piece of paper stuck to the back of the goal net to mark each field. This made it difficult to find the correct field.

--The field itself had no lines around the goal box, making it difficult to judge what was in the box and what was out.

Again, this is just one isolated incident. But it’s important to remember that quality public relations should extend beyond just getting people to the event. Clear directions, plenty of signs and quality maps all help players, coaches and parents concentrate on what they came for: soccer.

It’s something for all directors and organizers to think about when conducting a major tournament.






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