MLS currently reaches a segment of the adult soccer market through partnerships with the US Adult Soccer Association and the National Soccer Coaches Association of America.
Part of the reason this agreement should be successful, according to Swann, is the growth of adult soccer.
With the explosion the 90s had on the youth soccer scene, the kids playing then are now adults. Also, the rise of field turf allows you to play 12 months a year in places you couldnt before. The demographics of adult soccer have really changed, with the Premiership and Champions League, as well as MLS on TV, peoples interest in the game is retained after high school.
Major League Soccer's 14th season begins the weekend of March 19-22, 2009, when 15 teams kickoff the 2009 MLS regular season. Meanwhile, the pact between MLS and Soccer Resort has already begun, with a large MLS presence at last weeks St. Patricks tournament in New York, where the Red Bulls gave away jerseys and tickets to patrons at the event.
Material from MLS press releases was used in this report.
Return from MLS Joins Forces With Soccer Resort to Latest Tournament News
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