Colorado Rapids link up with Arsenal
The announcement of a commercial alliance between Colorado Rapids and English Premier League side, Arsenal, will see the development of the Arsenal Cup, a club tournament that will be open to American club teams from all over the United States and that will be hosted at Dick’s Sporting Goods Park was also a highlight of the announcement. Details of this tournament will be made public on a later date.
The agreement will also see the establishment of a Center of Excellence at Dick’s Sporting Goods Park, the brand new home of the Rapids.
“We are delighted to be able to announce our alliance with Kroenke Sports Enterprises,” said Arsenal Managing Director, Keith Edelman. “This is a very important step for Arsenal as this becomes our first venture into the United States marketplace. We are approaching this as a long term development alliance that will benefit both clubs significantly.”
“This groundbreaking alliance with Arsenal, a team that has been in the first flights of the sport for more than 100 years is the one of the stepping stones to continue pushing our sport into the next level,” said Rapids Managing Director, Jeff Plush.
“In today’s international business community, soccer is the only true global sport that transcends ethnicity, culture and language and with this type of relationships we are making sure that our company is expanding this vision through our worldwide sport.”
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